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Pabst & Richarz Vertriebs GmbH

Phone Icon+49 571 40 40 400 Mail Iconpabst+richarz@berentzen.de

Product samples

We implement individual product concepts for our retail partners. Our focus is on the spirits segment. We have implemented almost all existing beverage categories so far:


What was originally regarded as a waste product of sugar cane cultivation in the 17th century, is now an integral part of the world of spirits. Through storage in different wooden barrels, our rum products get a very personal flavor note. Convince yourself of our exclusive rum concepts developed so far.


In the production of our gins, we can incorporate very different flavors - thanks to this diversity, our exclusive gin products can be produced according to the tastes of different target groups. And gin is in vogue -it is enjoyed with a wide variety of fillers especially in long drinks and cocktails.


The spirit is mostly made from grain, occasionally also from potatoes or molasses. Thanks to its neutral taste, vodka is basically suitable not only as a shot, but also for mixing cocktails or long drinks and should therefore not be missing from any spirits shelf.


Whiskey for connoisseurs and beginners... So far we have implemented numerous projects in the field of whiskey. The spirit is obtained by distilling grain malt mash and matured in wooden barrels. Small and big moments of pleasure are guaranteed with the right whiskey.


Special and varied moments of enjoyment – this is what the numerous liqueur variants that are already part of our portfolio promise. The sweet spirits can be created in numerous flavor combinations through the abundant flavor diversity available today.


Also in the portfolio: "Tequila". This special form of agave spirit from Mexico owes its name to the town of Tequila, which is located in the Mexican state of Jalisco near the Pacific coast. Today, the spirit is enjoyed in a variety of ways: Whether pure or in cocktails such as the Margarita or the Tequila Sunrise...

Ready to Drink's

Time-saving and delicious: Ready to Drink's are ready for consumption without any time-consuming mixing and offer consumers uncomplicated refreshment. Thanks to mostly practical packaging such as cans, Ready to Drink's are easy to transport and therefore perfect for on the go. It is not without reason that this beverage category has been growing for years.

Low grade spirits

The trend toward reduced-alcohol enjoyment is driving the beverage industry. People want to consume more consciously, with the same enjoyment and less alcohol content. We have risen to this challenge and are now shaping the market for low-grade spirits with innovative product concepts.


What distinguishes a real star today? Media and communication formats have changed – what remains are loyal fans that are eager to participate in the life of their rolemodels. More and more influencers and celebrities are using this connection to their fans and want to enrich their everyday life. Various beverages are suited to unite enjoyment and star-moments. From cans to premium spirits: We develop individual beverage ideas with star-character.


High product quality is our top priority. To date, this approach has paid off. Not only the trade and consumers are satisfied - we have been awarded the most important industry prizes numerous times. Time and again, we stand up to market comparison.

IWSC (International Wine & Spirit Competition)

IWSC (International Wine & Spirit Competition)

IWSC (International Wine & Spirit Competition)

Founded in 1969, the International Wine & Spirit Competition (IWSC) is now considered one of the world's most prestigious awards in the beverage industry.

At the annual wine and spirits competition, beverages from over 90 countries are judged on the basis of a blind tasting and subsequent chemical analysis. As part of the International Wine & Spirits Competition 2022, we can be pleased about two silver and three bronze medals for our products from Pabst & Richarz.

DLG (German Agricultural Society)

DLG (German Agricultural Society)

DLG (German Agricultural Society)

The German Agricultural Society (DLG) is Germany's best-known institution for quality promotion in the field of agriculture and nutrition. It tests foods for appearance, odor, taste and consistency, with the focus on sensory tests, laboratory analyses and labeling tests.

In 2022, we were pleased to receive numerous awards. In the DLG quality test, we were able to convince with appearance, color, clarity, smell, taste, typicality as well as harmony and received 19 gold and eleven silver medals. In addition, Pabst & Richarz has received the DLG award for longstanding product quality for the 30th time.

FIT (Frankfurt International Trophy)

FIT (Frankfurt International Trophy)

FIT (Frankfurt International Trophy)

One of the largest international spirits competitions in Germany is the Frankfurt International Trophy (FIT). An international jury of experts, distillers, specialist journalists and fine brandy sommeliers conducts blind tastings and evaluates according to age, region and alcohol content of the spirits. In 2022, thanks to our individual concepts, we managed to prevail against 4,000 products from 50 countries and were awarded a total of three gold medals.

Federal Honorary Award

Federal Honorary Award

Federal Honorary Award

Annually, the German Federal Ministry of Food and Agriculture (BMEL) awards the National Honorary Award for spirits.

The award is the highest distinction of Germany´s food industry and is awarded to eight companies of the German spirits sector that are able to prevail with the best overall results in the quality test of the German Agricultural Society (DLG).

In 2022 we were delighted to receive the Federal Honorary Award for the eleventh time.